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ABOUT PURE
PURE FASHION JOY
Good fashion comes not only from winning cuts and skilful designs, but also from genuine transparency and responsibility.
With our PURE collection, we meet the strict ecological and social criteria of the Global Organic Textile Standard (GOTS) along the entire production chain - from field to fashion. The result? Brand-new pieces that are bang on trend.
Go to the Pure collection
Cradle to Cradle
FASHION FOR FUTURE
Cradle to Cradle is the hot topic right now. No wonder, after all, it's the next level of sustainability. The idea behind this is very simple: products are manufactured from thre outset in such a way to consider their end of life. Materials used can be composted without harmful residues.
With PURE, we are now entering the cycle of nature with our first recyclable textiles.
With PURE, we are now entering the cycle of nature with our first recyclable textiles.
GOTS
FAIRNESS ISN'T A QUESTION OF CHANCE
GOTS (Global Organic Textile Standard) is a textile label that various international organisations have jointly developed to bring transparency to the entire textile chain of organic clothing.
Every item in the PURE collection is GOTS-certified and fulfills the following criteria:
- At least 70% natural fibres
- At least 95% organic wool
- Use of ecological methods in the preparation of the fibres
- Compliance with social aspects
- No use of synthetic additives
- Constant checks in production plants
PURE LINGERIE
KIND TO BOTH SKIN AND THE ENVIRONMENT
PURE doesn't just mean wearing fashions that are bang on trend - it also means taking responsibility. Discover the PURE lingerie collection too.
Discover the new additions
OUR RESPONSIBILITY
FAIR FASHION
As a family company, responsible business is part of our DNA - our actions follow a long-term strategy characterised by fairness and sustainability. Because responsibility towards our employees, consumers, producers, partners, service providers and society as a whole is essential for us as a global fashion company.
Environmental responsibility
To protect the environment and climate, we look closely at where our business activities have an impact on the environment and set ourselves targets to systematically reduce these.
To protect the environment and climate, we look closely at where our business activities have an impact on the environment and set ourselves targets to systematically reduce these.
Social responsibility
Respect for each and every individual as well as a fair and cooperative partnership: this is not just an empty phrase for us, but a daily reality - both in our interactions with our employees and with our suppliers.
Respect for each and every individual as well as a fair and cooperative partnership: this is not just an empty phrase for us, but a daily reality - both in our interactions with our employees and with our suppliers.
Product responsibility
We place the highest value on quality and the use of more sustainable materials in our products. But our responsibility does not end with production: we also set high standards when it comes to the transportation of our products to you.
We place the highest value on quality and the use of more sustainable materials in our products. But our responsibility does not end with production: we also set high standards when it comes to the transportation of our products to you.