Data Protection
Welcome to Popken Fashion GmbH!

We are delighted that you visit our website and would like to thank you for your interest in our company, products and website. Protecting your privacy when you use our website is important to us. For this reason, please take note of the following information:

Anonymous Data Collection

As a general rule, you may visit the Ulla Popken website without providing us with information about your identity. We only get to know the name of your device, the name of your internet service provider, the region and the website from which you visit our website and our websites visited by you. This information is evaluated for statistical purposes. As individual user, your identity remains anonymous in this context.

Collection and Processing of Personal Data

Our data protection practices are in line with the EU General Data Protection Regulation (GDPR). We collect and store the relevant data for our business processes (surname, first name, address, date of birth) and use these to support quick access to customer data during customer calls. As well as this, we collect the email address and, on a voluntary basis, the telephone number to be able to contact the customer for possible enquiries or to be able to send order confirmations for online purchases. We pass personal data on to specialised service providers such as call centres, delivery agents and IT service providers for the taking of orders, shipping, processing and maintaining customer data. Email packet notifications include marketing for company products from the Popken Fashion Group.

Before a delivery for a “purchase on account”, we use order and credit agency data to assess the risk of a default in payment. The order data (first and surname, date of birth and address) are communicated to Crif Bürgel GmbH, Friesenweg 4, Haus 12, 22763 Hamburg, for the purposes of a credit check. In the event of debt collection, we also pass your data on to a debt collection agency where applicable. We would thus like to avoid difficulties in payment transactions.

We also use the telephone number provided to make promotional pitches to inform you of our company’s interesting offers. The email address can also be used for marketing purposes if the customer has provided this in the framework of the order or when subscribing for the newsletter, and has given their permission for this. In unique cases, your address data may also be forwarded to our partner companies for marketing purposes.

The responsible entity in the sense of GDPR is Popken  Fashion GmbH. Please use the contact details listed in our legal notice. Working on their behalf, Popken Fashion Services, Am Waldrand 19, 26180 Rastede, is active in the processing of data.

Objection Against the Use, Rectification or Erasure of Data

If we have personal data which is not/no longer correct or if you request that your data be erased in accordance with the provisions of GDPR or object to the use of your data for marketing purposes, you can inform of this at any time by communicating this to Popken Fashion GmbH, Am Waldrand 19, 26180 Rastede or by email to  If you would not like to receive any more emails from Ulla Popken, you also have the following possibilities to deregister via the link at the end of each Ulla Popken newsletter. In every email you receive, you will also find precise instructions of how you can remove yourself from each possible list.

Export and Processing of Data in Countries Outside the European Economic Area

No exporting of personal data takes place in states outside of the EEA in connection with ordering. However, you can select functions in our online shop where your item selection is analysed and stored along with your email address in a third country. We indicate this specifically when you call up the functions.

Further Information and Contact Details

If you have further questions on “data protection at Popken Fashion GmbH”, please contact the data protection officer of our company. You can reach him at datenschutz[at]  

External Links

To provide you with optimal information, our websites contain links referring to third-party websites. Where such links are not obviously recognisable, please note that these are external links. Popken Fashion GmbH does not have any influence on the content and design of such websites of other providers. Therefore, the guarantees provided in this Privacy Policy clearly do not apply to these.


On our website, we use cookies to facilitate the use of certain features. These are small text files that are saved on your computer. Most of the cookies used by us are erased from your hard drive at the end of your browser session (so-called session cookies). Other cookies remain on your computer and allow us to recognise your computer again upon your next visit (so-called permanent cookies). If you wish to use our shopping basket feature, you must enable these temporary cookies! If you disable cookies, it may be the case that certain features on our site are not available to you and some web pages may not be displayed properly.

Targeting Service

We work together with targeting service providers for advertising and marketing purposes. The aim of this collaboration is to improve online marketing and shape it in a customer-oriented manner so that you receive offers which are relevant to you. Here of course, we adhere strictly to the applicable data protection laws. For this, we store so-called tags on our server which allow for the analysis of the use of our website by yourself and others. These tags allow information about the use of our website to be recorded and transmitted to a server operated by one of our service providers and stored there. This information is assigned an anonymous number by a cookie (see above). It is not possible to identify you or any user of your computer using this anonymised number. Our service providers use this information to advertise for us on other websites, especially in the form of banner advertisements. Here, the anonymous data is in no way connected with your personal data.

Product Reviews by Bazaarvoice

As a customer, after your purchase you will receive a review email, regardless of whether you have subscribed to a newsletter. This email is sent from our service provider, Bazaarvoice, Inc.

(ATTN: Legal Dept 10901 Stonelake Blvd Austin, TX 78759, USA). For this purpose, the email address provided as well as the purchased products is passed on to Bazaarvoice.  You can find more information on the processing of your data by Bazaarvoice in the data protection information at

You can object to the sending of this information at any time by clicking on the link to unsubscribe contained in every review email, or by contacting our customer service team.


On our website, we use the tracking and reporting tool metalyzer from metapeople GmbH, Philosophenweg 21, 47051 Duisburg, Germany (hereafter “metapeople”). metalyzer allows us to measure and deliver online marketing activities. We also intend to ensure customised design and ongoing optimisation of our website. Cookies and pixel technologies are used for this. This is seen as a legitimate interest in the sense of Art. 6(1) Line 1 lit. f GDPR. In connection with the presentation of advertising as well as the analysis of click-behaviour and conversion rate, information about the use of this website such as campaign, service provider, conversion, click, partner, order and product ID, date and time of the server request, referrer URL, user agent, anonymised IP address, geo-data, MLIDs (cookies), time stamps of touchpoints and currency is collected and stored. You can prevent the installation of cookies by changing the settings of your browser software. It is, however, pointed out that in this case it may be possible that not all functions of this website may be used to their full extent. As an alternative to changing browser settings, especially with browsers on mobile end devices, you can also prevent the collection of data by metalyzer by clicking on this link An opt-out cookie is placed which prevents the future collection of your data when visiting this website. The opt-out cookie only applies to this browser and for our website, and will be saved on your device. If you erase the cookies in this browser, it is necessary for you to place the opt-out cookie again.

You can find more information about data protection in connection with metalyzer in the metapeople Privacy policy


On our website, within the framework of a shared responsibility in the sense of Art. 26 GDPR we use the services of Criteo SA, 32 Rue Blanche, 75009 Paris. The purpose of this processing is retargeting. This means that if you have viewed particular offers on our website, we can display advertising for similar offers that we have on other third-party websites or platforms. Within the framework of the contract with Criteo, we determine the scope of the respective marketing campaign. The implementation of this marketing campaign, including the decision over which advertisements are delivered where, is then the responsibility of Criteo. For this, a code from Criteo is exported directly by Criteo to our website and so-called (re-)marketing tags (invisible graphics or code, also known as “web beacons” are integrated. With the help of these tags, an individual cookie, i. e. a small file, is saved on your device (instead of cookies other comparable technologies may also be used). The web pages visited by the user, the content they are interested in, the offers they clicked on as well as technical information on browser and operating system, referring web sites, duration of the visit and other information regarding the usage of the online services are stored in this file. Criteo can also connect the above information to such information from other sources. If the user subsequently visits other web pages, ads which are adjusted to their interests can be displayed. You can find more information as well as objection options on the collection of data by Criteo in the Criteo's Privacy Policy conditions: Within the framework of the shared responsibility for the processing described in the “cookies” section, you can assert your rights in terms of GDPR with and to us as well as with and to Criteo. The legal basis for this is a legitimate interest in accordance with Art. 6(1) Line 1 f GDPR, namely the fulfilment of our business purposes.

Newsletter and the recording of your user habits

If you subscribe to our newsletter, we will use your email address to send you regular information about our fashion offers and promotion. To ensure proper registration to the newsletter and prevent unauthorised registration from third parties, we will send you a  one-time e-mail in which we will ask you to confirm your subscription. The legal basis for this is your consent in accordance with Art. 6 (para.1)  GDPR. You can unsubscribe from the newsletter at any time by clicking the corresponding link in the e-mail or via our customer service team listed above."
In connection with your subscription to receive the newsletter, we will also store your IP address, the date and the time of your subscription and the confirmation so that we can retrace and prove your subscription at a later date. The legal basis for this storing of data is a legitimate interest in the sense of Art. 6 (para.1) f GDPR, where the legitimate interest is being able to prove the subscription.

E-mails sent by us contain so-called tracking pixels which enable statistical evaluation. This is a miniature graphic embedded in the email with the help of which we can recognise whether and when an email was opened and which links contained in the email were clicked on. Here, your IP address is also communicated to our server. However, we do not store this or any other personal data.

In order to offer you the best possible service as a customer - e.g. via internet pages, which are optimally tailored to your wishes or through personalised and individual offers in our newsletter - we record your activities on our webpages and the items placed into your baskets. We use cookies for this for analysis purposes to find out how you use our internet site, and to allow us to continually optimise our offer: we know, for example, which sites you like to look at or which items you have searched for.
We have entered into agreements with external service providers who register access to certain pages of our website with marketing campaigns to be able to create reports about page views, statistics, adverts that were clicked on and/or other browsing behaviour on our website. The data collected for this is exclusively anonymised data which only contains the number of views of certain pages of our website. Under no circumstances do we communicate the personal data of our customers to these service providers.

We have already made reference to the cookies on our website. The legal basis for the processing of personal data through the use of cookies is also the legal basis of Art. 6 (1) GDPR. If you do not agree with the use of cookies on your computer, you can delete the cookies in your browser at any time and also prevent the storing of cookies in the future. As we lack information under these circumstances, it could be the case that the functionality of our website is then restricted.

We use "Addthis" Plugins on our websites to facilitate access to and forwarding of website content.  By the use of "Addthis", Cookies are deployed. Thereby, data is collected and transmitted  to AddThis LLC in the USA where it is analysed.Further information on data analysis by  AddThis LLC and Data Privacy can be found at This website carries details of which Data is collected  and for which purpose they are further processed. Processing of the data concerned is not carried out by us. By using the "Addthis" function you agree to the data processing by Add This LLC. You may object to the use of your data at any time by the use of "Opt Out Cookies"  Alternatively you can set your browser to to block Cookies.

Dynamic Yield
On our website we use the services of Dynamic Yield Ltd. (Dynamic Yield Ltd. 8 Kaplan Street, Tel Aviv, 6473409, Israel). Your visit to the website will be personalised by the recommendation tool Dynamic Yield to enable an individual and personal experience with the Ulla Popken website and its contents. The page contents that you access will be used in order to show you suitable articles and relevant page contents. For this purpose, Dynamic Yield will collect pseudonymised information about your user behaviour at the Ulla Popken online shop. This takes place with the use of Cookies which exclusively store pseudonymised information under an ID (pseudonym) which is generated at random. A direct link to a specific person is therefore not possible. If you would like to prevent the future collection of data by Dynamic Yield, you can do so under the following link: Here, you can also find further information concerning data protection and the tracking technology used by Dynamic yield.

Fit Finder 

To make it easier for you to find the right product size, we offer the optional Fit Finder service by Snap Inc. As part of this service, Snap Inc. collects data provided voluntarily by you such as size, weight, body type, age and your personal wear comfort. Fit Finder then recommends a size based on this information. Snap Inc. stores this data for a period of 90 days by placing a cookie on your device. Please note that Snap Inc. processes your data in the USA. This means that an adequate level of data protection cannot be ensured.
If you decide to make a purchase after using Fit Finder, we will also submit the following data in anonymised format to Snap Inc.: date of purchase, order number, product number, selected clothing size and price.

The legal basis for sending data to Snap Inc. is your consent via our banner. Your data will be processed by Snap Inc. among others in the USA. This means that an adequate level of data protection cannot be guaranteed. This transfer takes place pursuant to Article 49 Para. 1 lit. a GDPR.