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Our brands
Young brands start in garages. Or in a boathouse.
Laurasøn is a young brand for all-weather fashion and offers high-quality clothing with everyday functions and a special Nordic design approach. Key products are colorful rain capes, outdoor coats and sweat dresses. Together with many maritime styles from freshly interpreted striped sweaters to high-quality jeans, the brand is a one-stop destination for everyone who would like to add a little technical salt to their look.
Explore Collection Swimwear
Welcome to the Beach
The day starts early. The air smells of salt, and somewhere a seagull calls. You feel the sand beneath your feet, the breeze playing with your hair – and everything feels light. That’s exactly what our swimwear is made for: real summer days by the water.Clean cuts, bold prints, and fabrics that feel like a warm summer’s day by the sea. Laurasøn swimwear stands for Nordic ease – timeless and comfortable. For moments when all you need is sunshine, salt, and yourself.
The sea to wear
The North is more than just a place – it's a feeling. A fresh breeze, the sound of the waves, the vast horizon. This very sense of life is woven into the shirts from Laurasøn. Exciting prints with maritime motifs and classic striped shirts bring the relaxed coastal atmosphere straight into your everyday life.
Inspired by wind, waves and the raw charm of the north, our tops combine timeless casualness with modern style.
Shop now Hygge for every day
The Laurasøn sweat dresses impress with their relaxed cut and comfortable fit that keeps you warm. These dresses combine casualness and comfort in a distinctive style. Ideal for everyone who likes it cozy and yet stylish - discover Scandinavian lightness with maximum cozyness.
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